Custom postcards get noticed. Really make your printing sparkle with custom design elements like foil stamping, embossing, die cutting, perforating, PMS spot colors and more. Or use a rip card or tear-off postcard to easily get your business card or coupon offer to a large number of prospective customers.
- Full color on front or both sides, or black on back
- FREE gloss aqueous coating
- Optional UV coating for extra shine and durability
- Rush production available
- Full service direct mailing
Standard Postcard Sizes
- 4.25″ x 5.5″
- 4″ x 6″
- 5″ x 7″
- 5.5″ x 8.5″
- 6″ x 9″
- 6″ x 11″
Foil stamping adds a pop to your postcards, and makes them stand out and get noticed. This printing technique uses a heated die and pressure to adhere various colors of foil into your postcard. The foil is permanently attached to the card, creating a shiny, visually arresting effect. Foil stamping can be used with embossing to create a design that has both visual and tactile appeal.
Postcards can incorporate embossing to add literal depth to your marketing campaign. Like foil stamping, embossing uses a pair of dies to press a design into the card. This design rises above the surface of the paper, adding another dimension and more tactile appeal. You can custom emboss anything you want into your postcard, including logos, words or design elements.
Die cuts are a great way to take a standard postcard rectangle and spice it up with a unique shape. Die cutting allows you to cut a specific image or shape into the card, or off of the card, to visually call out your brand, message, or offer. Die cuts are created by using sharp, pre-shaped blades to cut out your desired elements, much like a cookie cutter would cut a shape from cookie dough.
Using a specific color for elements of your printed postcard can be a great way to maintain brand consistency. Whether you have a unique color for your logo, or you want to showcase your offer in a specific shade of ink, the Pantone Matching System (PMS) can help you ensure that each postcard presents the same color, every time.
Metallic inks offer an interesting alternative to foil stamping. It’s is not quite as shiny as foil stamping, but it does provide subtle reflective properties that can be used quite effectively to enhance the look of your piece. They are more economical than foil stamping, and will help draw your reader’s eye wherever you use them. Learn more about printing postcards with metallic inks.
Using recycled paper for your postcard project is an environmentally conscious way to connect with your audience. Whether you choose 100% recycled paper, paper that contains a lower percentage of post-consumer waste or paper that has been sustainably produced, you can get your message out AND feel good about your impact on the planet!
Rip Cards / Tear Cards
Using a perforation on your postcard can give your audience a tangible offer they can bring back to you. These are called Rip Cards or Tear Off Cards, and can be a great way to increase audience engagement. This interactive marketing tactic gives you another avenue to get your message (literally) into your customer’s hands, and keeps those customers engaged with a piece they will bring right back to you. You can easily measure campaign effectiveness with rip/tear campaigns.
Scratch Off Postcards
When you’re ready to launch a campaign that gets your audience engaged, you’re ready for scratch off foil on your postcards. This engaging tactic appeals to the curious nature of humans, hiding your offer or code under the familiar opaque layer of scratch off foil. By presenting your postcard with a “hidden” element, you’re tantalizing your recipients with a surprise. It’s hard to turn down the opportunity to reveal a new piece of information, and the hands-on nature of scratch off foil means you get your message quite literally into the right hands.
Don’t have a postcard designed and ready to print? You’ve got options!
Printbranch has a team of designers who can create a custom designed postcard specifically for your business. You will work one-on-one with your designer to guarantee that your vision is realized on paper.
Our designers are highly qualified and experienced (over 50 years combined!). They understand good design principles and the latest marketing strategies. But more importantly, they create designs that function the way you need them to – helping you grow your business!